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Metafields

Tracking scripts and conversion events across intake.

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Written by Wellie MD

Settings > Metafields — titled "Tracking & Metafields" — is where you add tracking scripts and conversion events that fire across your questionnaire flows.

Inject JavaScript tracking globally across all intake pages: Meta Pixel, Google Analytics (gtag.js/analytics.js), Google Tag Manager, TikTok Pixel, or any conversion script. Scripts are sanitized for security before being applied.

Tabs: Global Scripts (Custom Global JS — runs on every questionnaire page; add base tracking init here) and Conversions (define specific conversion events separate from the global script).

To add a script: click into the Custom Global JS editor, paste your script, and click Save Configuration. Always test by running a test intake and verifying events fire in your pixel/analytics dashboard.

Note: Settings > Analytics and SEO is a separate page for Google Analytics ID and Google Tag Manager ID.

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