The Analytics section has two views: Live View (visitor and conversion intelligence) and Reports (operational order data). Access via Analytics in the left sidebar.
Live View
Real-time visitor and conversion data. Date range: Today, Last 7 Days, Last 30 Days, Last Year, custom. Filters: Time Period, Treatment, Product Group.
Top metrics: Total Visitors, Unique Visitors, Completed Checkouts, Payment Pending, Captured Payments. Charts include Captured Payments by Treatment, Captured Payments by Product Group, Visitors Trend (with returning visitors, bounce rate, average visit duration), and a Customer Behavior funnel (Visitors → Checking Out → Purchased).
Reports
Operational reporting across states, pharmacies, and product variants. Filters: State, Pharmacy, Variant.
Top metrics: Total Orders, Captured Payments, Completed Checkouts, Payment Pending, States, Pharmacies, Product Variants. Tables: Orders by State, Orders by Pharmacy, Orders by Product Variant. Use Orders by State to gauge geographic coverage before expanding marketing; use Orders by Pharmacy to monitor fulfillment distribution.