Wellie MD is a B2B2C telehealth infrastructure platform. You (the operator) license Wellie MD to power your brand. Your patients interact with your brand — Wellie MD is invisible to them.
How the Platform is Structured
Wellie MD (Infrastructure)
└── Operator (Your Brand — e.g., Kin Meds)
└── Patients (Your Customers)
Core Components
Component | Description |
Patient Portal | Branded intake, messaging, orders, and account management for your patients |
Admin Portal | Your dashboard for managing patients, orders, programs, and settings |
Provider Network | Licensed clinicians via Beluga Health who review intakes and prescribe |
Pharmacy Network | Compounding pharmacies handling fulfillment and shipping |
Compliance Layer | LegitScript, HIPAA BAA, state-by-state prescribing controls |
What Wellie MD Is (and Is Not)
Wellie MD is: a white-label infrastructure platform; a clinical operations backend; a compliance and pharmacy coordination layer.
Wellie MD is not: a medical practice; your brand or marketing vehicle; a direct relationship with your patients (that's your brand's job).
Clinical decisions are made entirely by licensed providers through the Beluga Health network. Wellie MD and operators do not direct clinical care.